Unlocking User Motivation: Beyond Gamification in Product Design
Gamification boosts engagement, but does it match real motivation? Learn to balance intrinsic and extrinsic drivers for lasting, meaningful impact.
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Gamification boosts engagement, but does it match real motivation? Learn to balance intrinsic and extrinsic drivers for lasting, meaningful impact.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
Want to know why 5000+ readers love receiving tips and latest research in the world of Consumer Psychology
Copyrights 2025 | WhatDrivesThem™ | Terms & Conditions